Benchmarking Tools
Platform Comparison Tool
Compare your performance across social media platforms side by side. See which platform delivers the best engagement.
Frequently Asked Questions
Which social media platform has the best engagement?
TikTok currently has the highest average engagement rates (4–8%), followed by Instagram (1–5%), LinkedIn (2–4%), and X (0.3–1.5%). However, the best platform for you depends on where your audience is.
Should I be on every platform?
No. Focus on 2–3 platforms where your target audience is most active. Master those before expanding. Quality presence on fewer platforms beats thin presence on many.
How do I compare platforms fairly?
Compare engagement rates (not raw numbers) since follower counts differ. Also consider engagement quality — a LinkedIn comment from a decision-maker may be worth more than 100 TikTok likes.
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