Engagement Calculators

YouTube Engagement Rate Calculator

Calculate your YouTube engagement rate across videos. Compare likes, comments, and shares against subscriber-tier benchmarks.

Your total follower count

Total likes on a post or average per post

Total comments on a post or average per post

Total shares or reposts

Frequently Asked Questions

What is a good YouTube engagement rate?
A good YouTube engagement rate is 2–5% for most channels. Smaller channels (under 10K subscribers) typically see 3–5%, while larger channels average 1–2%. Rates vary significantly by niche.
How is YouTube engagement rate calculated?
YouTube engagement rate is calculated by dividing total engagements (likes + comments + shares) by your subscriber count, then multiplying by 100.
Does YouTube engagement rate include views?
The standard formula uses subscribers as the denominator. A view-based engagement rate (engagements ÷ views × 100) is also useful for measuring individual video performance.
Why does YouTube have lower engagement rates than TikTok?
YouTube content is longer, so fewer viewers engage per video compared to short-form platforms. However, YouTube engagements tend to be higher quality — comments are longer and more substantive.

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