ROI Calculators

Social Media ROI Calculator

Calculate your social media return on investment. Get ROI, ROAS, and CPA metrics in one place to measure campaign performance.

Total revenue from social media ($)

Total amount spent on ads ($)

Optional — for extra metrics

For CPM and CTR

For CPC and CTR

For CPA and conversion rate

Frequently Asked Questions

How do you calculate social media ROI?
Social media ROI is calculated with the formula: ROI = ((Revenue from Social Media − Cost of Social Media) ÷ Cost of Social Media) × 100. A positive ROI means your campaigns are profitable.
What is a good social media ROI?
A good social media ROI varies by industry, but generally a 3:1 return (300% ROI) or better is considered strong. Some e-commerce brands achieve 5:1 or higher with well-optimised campaigns.
What is the difference between ROI and ROAS?
ROI (Return on Investment) measures overall profitability including all costs. ROAS (Return on Ad Spend) specifically measures revenue generated per dollar of ad spend. ROAS = Revenue ÷ Ad Spend.
How do I track social media ROI?
Use UTM parameters on all social links, set up conversion tracking in your ad platforms, configure goal tracking in Google Analytics, and attribute revenue to specific campaigns using your e-commerce or CRM platform.
What costs should I include in social media ROI?
Include ad spend, content creation costs, software/tool subscriptions, agency fees, and staff time. For an accurate ROI, account for all resources invested in your social media efforts.

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