ROI Calculators

ROAS Calculator

Calculate your return on ad spend (ROAS) instantly. Enter revenue and ad spend to measure campaign profitability.

Total revenue generated from ads ($)

Total amount spent on ads ($)

Frequently Asked Questions

What is a good ROAS?
A good ROAS is 3x or higher, meaning you earn $3 for every $1 spent on ads. However, this varies by industry — e-commerce often targets 4x+, while lead gen may accept 2x.
What is the difference between ROAS and ROI?
ROAS measures revenue per dollar of ad spend (Revenue ÷ Ad Spend). ROI measures overall profit including all costs ((Revenue − Total Costs) ÷ Total Costs × 100). ROAS only considers ad spend as the cost.
How is ROAS calculated?
ROAS = Revenue ÷ Ad Spend. For example, if you spent $1,000 on ads and generated $4,000 in revenue, your ROAS is 4x.
What ROAS do I need to be profitable?
Your break-even ROAS depends on your profit margins. Use our Break-even ROAS Calculator to find your specific threshold.

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