About socials.au
socials.au is a free toolkit for social media marketers. We build calculators, benchmarking tools, and planning utilities so you can measure what matters — without signing up, paying, or handing over your email.
Who it’s for
Small business owners, freelance social media managers, agencies, and marketing teams who want quick, reliable answers to questions like “is my engagement rate any good?” or “what’s my actual cost per click?”
How it works
Every tool on socials.au runs entirely in your browser. We don’t store your data, and calculations happen instantly — no server round trips. Each tool includes benchmark data so you can see how your numbers compare to industry averages.
Our approach
- Free, no signup required — ever
- Instant results with benchmark comparisons
- Australian-built, globally useful
- Fast, accessible, mobile-friendly