Privacy Policy

socials.au (“we”, “us”, or “our”) operates the website located at socials.au (the “Site”). This Privacy Policy explains how we collect, use, and protect information when you use our Site.

1. Information We Collect

Data You Enter Into Our Tools

All calculations on socials.au are performed entirely in your browser. The numbers you enter into our calculators (follower counts, engagement metrics, ad spend, etc.) are never sent to our servers, never stored, and never shared with any third party.

Automatically Collected Information

When you visit our Site, we may automatically collect:

• Usage data — pages visited, time spent on pages, interactions with tools (e.g. that a calculation was performed, but not the values entered), referral source, and browser type.
• Device information — device type, operating system, screen resolution, and language preference.
• IP address — used for approximate geographic location (country/region level) and security purposes. We do not link IP addresses to individual identities.

2. How We Collect Information

Google Analytics (GA4)

We use Google Analytics 4 to understand how visitors use our Site. GA4 collects data through cookies and similar technologies. Google processes this data on our behalf in accordance with their Privacy Policy. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

Google Tag Manager (GTM)

We use Google Tag Manager to manage analytics and tracking scripts. GTM itself does not collect personal data but facilitates the loading of other tags that may.

Advertising (Future)

We may display third-party advertisements on our Site in the future. When enabled, ad networks may use cookies to serve relevant ads. We will update this policy before enabling any advertising.

3. How We Use Information

We use the information we collect to:

• Understand how our tools are used so we can improve them
• Monitor Site performance and fix technical issues
• Analyse traffic patterns to prioritise new tool development
• Ensure the security and integrity of our Site

4. Cookies

Our Site uses cookies — small text files stored on your device. These include:

• Essential cookies — required for the Site to function correctly.
• Analytics cookies — used by Google Analytics to distinguish users and track sessions.

You can control cookies through your browser settings. Disabling cookies may affect your experience on the Site.

5. Data Sharing

We do not sell, rent, or trade your personal information. We may share anonymised, aggregated data with:

• Analytics providers (Google) to help us understand Site usage.
• Advertising partners (when enabled) to serve relevant advertisements.

6. Data Retention

Analytics data is retained in Google Analytics for 14 months, after which it is automatically deleted. We do not maintain any separate database of user information.

7. Your Rights

Under the Australian Privacy Act 1988 and, where applicable, the EU General Data Protection Regulation (GDPR), you have the right to:

• Access any personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Opt out of analytics tracking
• Lodge a complaint with your local data protection authority

8. Children’s Privacy

Our Site is not directed at children under 16. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us so we can take appropriate action.

9. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices of those websites. We encourage you to read their privacy policies.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last updated” date. Continued use of the Site after changes constitutes acceptance of the updated policy.

11. Contact Us

If you have questions about this Privacy Policy, please contact us.