Ad Cost Calculators
CPM Calculator
Calculate cost per mille (CPM) for your ad campaigns. Enter your ad spend and impressions to find your CPM instantly.
Frequently Asked Questions
What does CPM stand for?
CPM stands for "cost per mille," where mille is Latin for thousand. It represents the cost an advertiser pays for 1,000 ad impressions.
What is a good CPM for social media ads?
Average CPMs vary by platform: Facebook $7–$12, Instagram $8–$14, TikTok $6–$10, LinkedIn $25–$40, and YouTube $10–$20. A "good" CPM depends on your industry, targeting, and campaign objectives.
How is CPM calculated?
CPM is calculated by dividing your total ad spend by the number of impressions, then multiplying by 1,000. Formula: CPM = (Ad Spend ÷ Impressions) × 1,000.
What is the difference between CPM and CPC?
CPM measures cost per 1,000 impressions (views), while CPC measures cost per click. CPM is used for brand awareness campaigns, while CPC is better for direct response and conversion-focused campaigns.
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