ROI Calculators

Break-even ROAS Calculator

Calculate the minimum ROAS you need to break even on ad spend. Factor in product costs and profit margins.

Selling price per unit ($)

Production/purchase cost per unit ($)

Shipping, fulfilment, etc. per unit ($)

Frequently Asked Questions

What is break-even ROAS?
Break-even ROAS is the minimum return on ad spend needed to cover all your costs (product, shipping, fulfilment) before making a profit. Any ROAS above this number means your ads are profitable.
How do I calculate break-even ROAS?
Break-even ROAS = 1 ÷ Profit Margin (as a decimal). For example, if your profit margin is 40% (0.4), your break-even ROAS is 1 ÷ 0.4 = 2.5x.
What if my break-even ROAS is very high?
A high break-even ROAS (5x+) means your margins are thin. Consider raising prices, reducing costs, improving conversion rates, or focusing on customer lifetime value rather than single-purchase ROAS.

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