Planning Tools
Social Media Budget Allocator
Get a recommended ad budget allocation across platforms based on your goals. Optimise your spend for maximum impact.
Frequently Asked Questions
How should I allocate my social media budget?
Budget allocation depends on your goals. For awareness, prioritise reach platforms (Instagram, TikTok). For conversions, focus on Facebook and Google. For B2B leads, LinkedIn gets the largest share.
What percentage of revenue should go to social media ads?
Most businesses spend 5–15% of revenue on marketing, with 25–50% of that going to social media. B2C companies typically spend more on social than B2B.
Should I advertise on every platform?
No. Focus your budget on 2–3 platforms where your audience is most active. Spreading too thin across many platforms dilutes your impact and makes optimisation harder.
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