Planning Tools
Video Length Guide
Get recommended video lengths for every social media platform. Tailored by content goal and platform format.
Frequently Asked Questions
What is the ideal video length for social media?
It varies by platform: TikTok 15–60 sec, Instagram Reels 7–30 sec, YouTube 8–15 min (long-form) or 15–60 sec (Shorts), LinkedIn 30 sec–3 min. Shorter videos generally perform better for awareness; longer for education.
Do longer videos get less engagement?
Not necessarily. YouTube rewards watch time, so longer videos can perform well. On short-form platforms, completion rate matters — a watched 15-second video beats an abandoned 60-second one.
Should I make different length videos for each platform?
Ideally, yes. Each platform has different audience expectations and algorithm preferences. At minimum, trim and re-edit one video to suit each platform rather than posting identical content.
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