Benchmarking Tools
Hashtag Performance Calculator
Analyse how much reach and engagement your hashtags are driving. Measure hashtag contribution to your content performance.
Frequently Asked Questions
How do I measure hashtag performance?
Check your post insights for reach and impressions from hashtags (available on Instagram and LinkedIn). Compare hashtag-driven reach to total reach to calculate contribution percentage.
How many hashtags should I use?
Instagram: 3–5 targeted hashtags (down from the old 30). LinkedIn: 3–5. TikTok: 3–5. X: 1–2. Quality and relevance matter more than quantity.
Do hashtags still work?
Yes, but their impact has shifted. On Instagram, hashtags now primarily help with categorisation rather than discovery. On TikTok and LinkedIn, they remain more effective for reach.
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